Why WebP is better for websites
WebP is a modern image format created by Google. At the same visual quality, a WebP photo is typically 25–35% smaller than a JPG. Smaller images mean faster pages, and faster pages rank better and keep more visitors. Every modern browser supports WebP, including Chrome, Safari, Firefox and Edge.
How to convert JPG to WebP
- Drop your JPG files into the converter above.
- WebP is already selected. Keep quality around 80% for photos.
- Click Convert and download the WebP files.
- Upload them to your website in place of the JPGs.
WebP and SEO
Google’s PageSpeed Insights often recommends “Serve images in next-gen formats”. Converting to WebP is the quickest way to fix that warning. It improves your Largest Contentful Paint (LCP), one of the Core Web Vitals Google uses as a ranking signal, especially on mobile connections.
Tips
- Resize images to the size they are displayed at before converting. A 4000 px photo in an 800 px slot wastes bandwidth. Use the image resizer first.
- Keep your original JPGs as a backup for printing or editing.
- On WordPress, WebP uploads are supported natively since version 5.8.
Have PNG graphics instead? Use PNG to WebP, which keeps transparency.
Frequently asked questions
Do all browsers support WebP?
Yes. All current versions of Chrome, Safari (since iOS 14 and macOS Big Sur), Firefox and Edge display WebP images.
How much smaller is WebP than JPG?
Usually 25–35% smaller at similar visual quality, sometimes more for large photos.
Does WebP help SEO?
Indirectly. Smaller images make pages load faster, which improves Core Web Vitals and user experience.
